Life is returning to the wine trade fair business with VieVinum as one of the fixed high-lights - from 21 to 23 May 2022. As a "Special Edition", it also marks the beginning of this event format’s new future. The proximity to ProWein, which has been postponed until May, also offers advantages, for example when international visitors can now combine both fairs.
VieVinum, which has been organised by M.A.C. Hoffmann for 24 years, is known by many as the most beautiful wine fair in the world, especially as its venue is the imposing Hofburg palace in the very center of Vienna. As a boutique trade show, VieVinum enjoys the advantage of having a manageable size and the corresponding flexibility to respond to changing requirements. For 2022, this means above all more space, more security and more time for discussions at the stands. Also in focus are the expansion of digital services, more attention on trade visitors, and the so-phisticated, thematically attractive "School of Wine" as a professionally in-depth support programme. The teams of M.A.C. Hoffmann and the Austrian Wine Marketing Board – the most important VieVinum partner – are working together to make the joy of wine all the more tangible under new conditions.
"We constantly hear how important VieVinum is to our exhibitors and visitors and we’ve worked on new concepts intensively,“ says Alexandra Graski-Hoffmann, managing direc-tor of M.A.C. Hoffmann. “Along with everyone’s health as our top priority is our mission to offer even more opportunities for finding the right trade partners."
Visitors from Around the World
For many years, the main focus of the Austrian Wine Marketing Board has been on the initiation and consolidation of international business relationships for domestic winemak-ers. At the invitation of AWMB, traders, sommeliers and wine journalists from all over the world are expected to attend VieVinum. "Our international partners are very much looking forward to coming to VieVinum and cultivating contact with our winemakers!", emphasis-es Chris Yorke, the AWMB managing director. "We are in close contact with them and are already in the middle of planning their truly unique experience at VieVinum."
